Who doesn’t love a little extra? Whether you’re dreaming of longer lengths, adding volume to your everyday look or stocking up on your haircare favourites, there’s something even better about knowing your next shop could come with a few extra perks.
Introducing SWAY Collective - our rewards programme designed to give something back to you. Think of exclusive rewards, exciting benefits and more reasons to feel good about your next hair refresh. Because great hair is one thing, but great hair with a little something extra? Now that’s a good combination.
What Is SWAY Collective?
SWAY Collective is your invitation to get more out of your SWAY experience. It’s our way of rewarding our community and making every step of your hair journey feel that little bit more exciting. SWAY Collective gives you the opportunity to unlock benefits as you go. From rewards worth up to 10% cashback to exclusive member offers, birthday treats and referral perks, there’s plenty to look forward to.
And the best bit? The more you engage with SWAY, the more opportunities you have to unlock rewards. It’s all about celebrating our community and giving you even more reasons to love the hair you’re in.
“At SWAY, we believe great hair should come with a great experience. SWAY Collective is our way of giving back to the customers and salon professionals who choose us, rewarding their loyalty with exclusive benefits and more reasons to enjoy being part of our community. Whether you’re investing in your next hair transformation or discovering your new everyday essentials, we want every SWAY experience to feel that little bit more rewarding.”
– Tom Clark, CEO & Founder at SWAY

4 Tiers, Plenty of Perks
We believe good things should keep getting better. That’s why SWAY Collective features 4 exclusive tiers, giving members the opportunity to unlock additional benefits as they progress.
Think of it as your SWAY journey, with new perks to discover along the way. The more you spend, the more you can unlock, making it even more rewarding to come back for the products you already love. With exclusive rewards waiting to be discovered, joining the SWAY Collective is a little like getting access to the VIP side of your favourite hair brand.
Let’s talk perks?
Earn rewards as you shop
Your next hair purchase could do more than give you the length, volume or the perfect shade you’ve been dreaming of. With rewards worth up to 10% cashback, SWAY Collective gives you another reason to feel good about shopping your favourites. Whether you’re investing in a fresh set of hair extensions or exploring something new, your purchases can help you work towards additional rewards. More great hair, more reasons to come back, we like the sound of that.
Enjoy exclusive member offers
Who doesn’t love being in on something special? SWAY Collective members can look forward to exclusive offers and rewards, giving you more opportunities to enjoy the SWAY products you love. From your next hair refresh to the little extras that complete your routine, membership means there’s more to discover beyond your usual shopping basket. Keep an eye on your account and the latest SWAY updates so you don’t miss out on the benefits available to you.
Look forward to birthday treats
Your birthday deserves more than cake, although we’re certainly not saying no to cake. SWAY Collective includes a birthday reward among its member benefits, adding a little extra celebration to your special day. It’s our way of making your birthday feel even more personal, with a SWAY treat to look forward to. Because a birthday glow-up is always a good idea.
Share the SWAY love
Found your perfect shade? Obsessed with your new lengths? Know someone who would love to discover SWAY? Spread the word! Referral rewards give you another way to enjoy being part of the SWAY community. Sharing your favourite hair finds is even better when there are extra benefits to look forward to, so tell your friends about the brand you love and explore the referral rewards available through SWAY Collective.
Enjoy free delivery benefits
Your next hair order is exciting enough, getting it delivered with extra benefits makes it even better. SWAY Collective also includes free delivery benefits, helping members get more from their shopping experience. Delivery benefits and eligibility may depend on your membership tier and the programme’s terms, so check your account for the details that apply to you.

A Community That Loves Great Hair
At SWAY, we’ve always believed that hair is about more than length, shade or volume. It’s about self-expression, confidence and finding the look that makes you feel like yourself.
SWAY Collective is designed to celebrate community and rewards. It brings extra value to your SWAY experience while giving you more opportunities to discover the products, services and benefits that suit your hair goals.
For our salon professionals, there are additional benefits to explore, including access to further trade pricing as you unlock the relevant perks. Whether you’re shopping for yourself or working with clients to create their dream hair, SWAY Collective is built around making your relationship with SWAY even more rewarding.
How to Join SWAY Collective
Ready to get involved? Getting started is simple.
Head to the SWAY Collective rewards page to explore the programme and find out how to join. Once you’re signed up, check your account to see the benefits available to you, discover how to unlock rewards and keep track of your progress through the tiers.
Remember to check the programme’s terms for the details on earning and redeeming rewards, tier eligibility and any applicable conditions.
So, what are you waiting for? Explore SWAY Collective, discover your benefits and see what you can unlock. The more you SWAY, the more you unlock!



