News

When it comes to healthy hair, it's easy to be drawn in by beautiful packaging or promises of instant results. But the secret to stronger, shinier and healthier-looking hair isn't...

As part of our Salon Spotlight series, we're sitting down with talented salon professionals from across the industry to learn more about their expertise, client recommendations and the trends they're...

When it comes to unforgettable beauty moments, few celebrities make an entrance quite like Selling Sunset star  Christine Quinn. Known for her fearless fashion, platinum blonde hair and glamorous style,...

We're thrilled to share some exciting news… SWAY Hair Extensions has officially been recognised as one of the  Top 10 Nano Bond Hair Extension Brands for 2026, earning an impressive...

When it comes to healthy hair, shine often steals the spotlight. But beneath the surface, there's another indicator that's just as important - hair elasticity. Whether you're growing your hair,...

Hot off the Press:  SWAY Hair Extensions welcomed influencers and salon professionals to an unforgettable evening celebrating the launch of  THE ENCORE, an exclusive event launching  10 stunning new Piano...

As part of our Salon Spotlight series, we're sitting down with talented salon professionals from across the industry to learn more about their expertise, client recommendations and the trends they're...

When temperatures start to rise, there's one hairstyle that never lets us down…the ponytail. Effortless, versatile and endlessly chic, the humble ponytail is the ultimate summer hairstyle. Whether you're heading...

Whether you're creating sleek straight styles, bouncy curls or a voluminous blow-dry,  heat styling has become a staple in many haircare routines. While styling tools can help achieve your desired...

If you've ever wondered whether you're trimming your hair too often, or not enough you're certainly not alone. It's one of the most common questions salon professionals hear, yet the...

Hair extensions are no longer just about adding dramatic length, they’ve evolved into a tool for subtle enhancement, effortless styling and personalised beauty. Right now, clients are walking into salons...

Summer is the season of sunshine, holidays, and effortless beauty, but while your plans may be carefree, your  hair extensions need a little extra attention. From UV exposure and heat...