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Hot off the Press:  SWAY Hair Extensions welcomed influencers and salon professionals to an unforgettable evening celebrating the launch of  THE ENCORE, an exclusive event launching  10 stunning new Piano...

As part of our Salon Spotlight series, we're sitting down with talented salon professionals from across the industry to learn more about their expertise, client recommendations and the trends they're...

When temperatures start to rise, there's one hairstyle that never lets us down…the ponytail. Effortless, versatile and endlessly chic, the humble ponytail is the ultimate summer hairstyle. Whether you're heading...

Whether you're creating sleek straight styles, bouncy curls or a voluminous blow-dry,  heat styling has become a staple in many haircare routines. While styling tools can help achieve your desired...

If you've ever wondered whether you're trimming your hair too often, or not enough you're certainly not alone. It's one of the most common questions salon professionals hear, yet the...

Hair extensions are no longer just about adding dramatic length, they’ve evolved into a tool for subtle enhancement, effortless styling and personalised beauty. Right now, clients are walking into salons...

Summer is the season of sunshine, holidays, and effortless beauty, but while your plans may be carefree, your  hair extensions need a little extra attention. From UV exposure and heat...

Every year,  Coachella sets the tone for summer beauty and 2026 was no exception. While fashion leaned into statement pieces, hair told a slightly different story this year: think elevated...

When it comes to weddings and special occasions, your hair should feel just as special as the moment itself. Whether you're the bride, a bridesmaid, or a guest, the right ...

If there’s one name that consistently defines modern supermodel beauty, it’s  Bella Hadid. Known for her effortless glam, sleek finishes and versatile hair transformations, she has become a global reference...

Self-care has evolved. It’s no longer just about skincare routines or spa days, it’s about the rituals we commit to consistently. And right now, one of the most powerful (and...

If you’ve ever felt overwhelmed by the world of  hair extensions, you’re not alone. With so many  methods, application techniques and maintenance routines to consider, choosing the right type can...