Our Summer 2023 Campaign was shot on the stunning beaches of Barcelona. The campaign captures the essence of the summer season, while evoking a sense of freedom, adventure and laid-back luxury. Read on to learn how to recreate the styles and elevate your Summer look… Beach Club ready hair awaits!


Created by Alicia Dobson (@hairtohelp), the Beachy Blowout is the go-to style for an effortless transition from sandy shores to trendy bars.

Alicia is a talent stylist with an impressive roster of celebrity clients including Liberty Poole, Charlotte Dawson and Olivia Atwood. Her expertise in creating effortless and sunkissed styles adds a touch of glamour and versatility to the SWAY Summer Campaign. Her ability to create beach-worthy looks that radiate the essence of summer has earned her acclaim in the industry.

Recreate the look: Alicia used our 18″ Seamless Clip Ins in a mix of shades Dark Ash Brown and Rooted Chestnut Brown for the perfect sunkissed look.


Created by Anton Thomas (@antonthomashair), The Mermaid Mane, inspired by the iconic character Ariel, is the perfect style for embracing a casual, sunkissed look.

Anton is an esteemed stylist with an impressive portfolio. He has worked with renowned brands such as Nadine Merabi and Boohoo. His expertise in contemporary styling and his ability to create modern, cutting-edge looks has gained him recognition in the fashion industry. Anton’s innovative touch brings a modern edge to the Summer 2023 Campaign, resulting in trend-setting hairstyles that will guarantee you’re ready to hit the beach club.

Recreate the look: Anton used our 22″ Seamless Clip Ins in a mix of shades Hollywood Ash Blonde and Mochaccino Melt for mermaid worthy locks.


Created by Nathaniel Mills (@nay_hair1), Undone Waves exude a carefree and effortless vibe that captrues the essence of Summer.

Nay, who has worked with brands such as PLT and Boohoo and celebrities such as Tasha Ghouri, is a celebrated hairstylist known for his exceptional creativity and trend-setting transformations. Nay’s ability to seamlessly blend artistry with precision has made him a sought-after stylist in the industry. His contributions to the Summer 2023 Campaign reflect his unique vision of stunning hair transformations that are sure to inspire.

Recreate the look: Nay used our 22″ Seamless Clip Ins in a mix of shades Rooted Chestnut Brown Mix and Mochaccino Melt to create natural highlights and depth.

Working with our talented and dedicated stylists has been amazing, their exceptional skills, coupled with the beauty of the beach location have truly brought the SWAY vision to life. We hope our campaign inspires you to embrace the summer season and explore new hair possibilities with SWAY Hair Extensions.

Click here to shop our Seamless Clip Ins and elevate your Summer look!