News

Who doesn’t love a little extra? Whether you’re dreaming of longer lengths, adding volume to your everyday look or stocking up on your haircare favourites, there’s something even better about...

There’s something about the change of season that makes us want to change our hair too. As summer comes to an end, lighter days start to fade into crisp mornings,...

Fashion Week is one of the best places to spot what’s coming next. While the clothes might be showcasing the season ahead, the beauty looks created backstage often have a...

Beauty has always been about more than what we see in the mirror. It’s about how we feel when we step out the door, how we carry ourselves and the...

When music, fashion and beauty come together, you know there are going to be some serious hair moments. And that's exactly what happened when the SWAY girls headed to  The...

As part of our Salon Spotlight series, we're sitting down with talented salon professionals from across the industry to learn more about their expertise, client recommendations and the trends they're...

Finding your  perfect hair extension shade is about so much more than choosing blonde, brunette or balayage. The secret to beautifully blended hair lies in the finer details - the...

When it comes to  hair extensions, achieving a flawless finish isn't just about choosing the right length or application method, it's about  finding the perfect colour match. A colour that's...

When it comes to healthy hair, it's easy to be drawn in by beautiful packaging or promises of instant results. But the secret to stronger, shinier and healthier-looking hair isn't...

As part of our Salon Spotlight series, we're sitting down with talented salon professionals from across the industry to learn more about their expertise, client recommendations and the trends they're...

When it comes to unforgettable beauty moments, few celebrities make an entrance quite like Selling Sunset star  Christine Quinn. Known for her fearless fashion, platinum blonde hair and glamorous style,...

We're thrilled to share some exciting news… SWAY Hair Extensions has officially been recognised as one of the  Top 10 Nano Bond Hair Extension Brands for 2026, earning an impressive...