Auburn Is The Cosy Autumn Hair Colour Trend You Need To Try Now

September 25, 2025 Annie Clark

Autumn is the season of transformation. The leaves change, the layers come out, and our Instagram feeds suddenly fill with chunky knits, hot drinks, and warm, golden tones. This year, there’s one hair trend that’s standing out above the rest:Auburn.

Auburn is a rich, medium-to-dark reddish-brown tone. It blends warm chestnut brown with deep coppery red undertones, creating a natural, earthy colour with a warm glow - perfect as the cosy colour of the season, and we can’t get enough of it. It’s chic, it’s eye catching, and best of all, it looks incredible on just about everyone. Whether you’re ready for a full seasonal refresh or just want to warm up your current shade,Auburn is the flattering in-between that ticks every box.

Here’s everything you need to know about this dreamy autumn shade, how to get it, and how to keep it looking fresh, even with extensions.

What Is Auburn & Why It’s Perfect for Autumn?

Auburn is a deep, burnished red-brown that evokes the richness of autumn leaves and polished mahogany wood. It's a warm, earthy colour where the brown base is layered with subtle but noticeable red and copper hues, giving it a vibrant, dimensional quality.

“This shade feels natural yet striking, making it a popular choice in hair colour for those wanting warmth and depth without going too bright. It catches the light beautifully, revealing flickers of rusty red or spiced cinnamon tones depending on the setting”.

Says Gemma Banlin, Operational Manager at SWAY.

Enters, Auburn- offering a natural, seasonal transition without needing a complete colour overhaul.

Here’s why it works so well for autumn:

Warms up your complexion as the weather cools
Pairs perfectly with earthy makeup tones and autumn wardrobes
Offers softer grow-out with minimal upkeep
Looks stunning in low-light settings and cosy candle-lit photos

It also photographs beautifully, so your hair will match the season on Instagram without needing a filter.

Can You Achieve Auburn with Hair Extensions?

Absolutely. Across Nano Bond Extensions, Tape-In Extensions, Clip-ins and so much more. Whether you’re going for full-length drama or just want to add volume and tone, hair extensions are the perfect way to bring this trend to life, with zero damage and minimal commitment.

Not sure which tone is right for your hair? Our virtual colour match service makes it easy to find your perfect shade without leaving the house.

Speak to Your SWAY Stylist for Auburn

When heading to your SWAY appointment, be prepared to talk undertones and blending. Whether you’re aiming for a subtle refresh or a bold transformation, our salon professionals are here to collaborate, consult and craft.

How to Care for Auburn Hair (and Extensions)

Auburn can lose their vibrancy without the right aftercare, especially in colder weather. Keep your colour rich and your extensions soft with these essentials:

1. Use Colour-Safe, Sulphate-Free Shampoo

Opt for a hydrating shampoo like the SWAY Hydrate Shampoo, which won’t strip your tone or damage your extension bonds.

2. Deep Condition Weekly

A weekly hair mask keeps your ends hydrated and helps maintain the shine that makes your hair extensions glow. The perfect SWAY Hydrating Conditioner and SWAY Hydrating Maskare infused with deep hydrating ingredients to support long-term hair health.

3. Protect from Heat

Always use heat protection before styling and keep tools under 180°C - especially on hair extensions. Our Heat Protection Spray and Hair Styling Tools are the perfect combination.

4. Extra Hydration

For extra hydration, use our Award Winning Hair Oil and should be applied to clean dried washed hair. Massage in with fingertip avoiding roots. Re-apply after heat styling to maintain optimum hydration.

As the seasons change, your hair doesn’t need a full overhaul, just a soft shift.Auburn is the go-to trend for autumn 2025, offering warmth, style, and glow in every strand.

Whether you’re starting from scratch or looking to blend in some gorgeous warm-toned extensions, this is one trend that feels just as good as it looks.

At SWAY, we offer a range of 100% Remy human hair extensions in rich, coppery, and warmer tones perfect for this look. Book a consultation with a trusted stylist or explore our online colour-match service to make Auburn your next and best seasonal switch.

Auburn Autumn Colour: FAQs

1. Is Auburn high-maintenance?

Not at all! With regular use of our Hydrating System, your hair extensions will stay healthy, soft, and beautifully maintained.

2. What extension methods work best for this colour?

Nano bonds and tape-ins are great for natural blending. For special occasions, clip-ins can offer a quick way to try the colour.

3. Will Auburn work on curly or textured hair?

Absolutely! The colour looks gorgeous on all hair types. Just make sure your extensions match both your tone and texture for the most seamless result.