Hot off the Press: SWAY Hair Extensions welcomed influencers and salon professionals to an unforgettable evening celebrating the launch of THE ENCORE, an exclusive event launching 10 stunning new Piano Shades designed to elevate creativity and colour matching within the professional hair extension market.
Held on June 18th, THE ENCORE collection brought together guests for a night of inspiration, education and celebration as SWAY showcased its latest collection of expertly crafted shades. The event highlighted SWAY's ongoing commitment to innovation, quality in delivering seamless, natural-looking transformations.
The newly launched Piano Shades expand SWAY's colour portfolio, offering enhanced versatility and even more opportunities for bespoke colour blending. Carefully developed to meet growing demand for dimensional, multi-tonal hair extensions. The collection provides greater flexibility when creating personalised looks across all SWAY professional methods.
Guests enjoyed an immersive experience featuring product showcases, dining experiences, live entertainment, networking opportunities and insights into the development of the new shades. The evening also celebrated the creativity and expertise of quality hair extensions that continues to drive the industry forward.
"THE ENCORE collection was more than just a product launch, it was a celebration of our community, our growth and our passion for innovation. These 10 new Piano Shades have been created to give even more freedom to achieve flawless colour matches and truly bespoke transformations. We were delighted to share this milestone with so many."
- Tom Clark, CEO & Founder at SWAY
The launch reflects SWAY's dedication to continuously evolving its product offering while maintaining the premium quality and performance that the brand is known for. The new Piano Shades are now available to purchase, with an expanded palette designed to complement a wide range of hair colours and methods.
As the evening concluded, guests left inspired by the future of colour innovation at SWAY and excited to begin incorporating the new shade ranges.
For more information about the new Piano Shades and the SWAY Hair Extensions range, visit the SWAY Hair Extensions website.
Powered by 
– finance available up to 24 months